About this item

• PROFESSIONAL LIGHTENING POWER: Achieve icy blonde hair with blue powder bleach that lifts up to nine levels for platinum results. Fast-acting formula reduces processing time for all users.
• ANTI-BRASS FORMULA: Blue pigments neutralize orange and brassy tones, delivering a cooler, brighter blonde. Perfect for creating a clean base for vibrant hair color transformations.
• EASY APPLICATION: Dust-free, no-drip powder mixes to a creamy consistency for smooth, even coverage from root to tip. Designed for simple at-home or salon use with minimal mess.
• VERSATILE USE: Suitable for both on-scalp and off-scalp techniques. Customizable with your preferred developer to achieve highlights, balayage, or full-head lightening.
• LARGE 8.8 OZ TUB: Generous size is ideal for multiple applications or big hair goals. Vegan and cruelty-free formula works on all hair types for reliable, consistent results.