{"product_id":"joico-color-balance-purple-shampoo-for-cool-blonde-and-gray-hair-33-8-fl-oz","title":"Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz","description":"\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Joico\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Purple\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eJoico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.\u003c\/li\u003e\n\u003cli\u003eVIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.\u003c\/li\u003e\n\u003cli\u003eGREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.\u003c\/li\u003e\n\u003cli\u003eSMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.\u003c\/li\u003e\n\u003cli\u003eKERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e Health and Beauty\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 04-01-2021\u003c\/p\u003e\u003cp\u003e\u003cb\u003emodel number:\u003c\/b\u003e 2620645\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 2620645\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Product Description\u003cbr\u003e\n\u003cbr\u003e\nIs your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.\u003cbr\u003e\n\u003cbr\u003e\nBrand Story\u003cbr\u003e\n\u003cbr\u003e\nOur innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 0074469519267\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 12.0 x 4.8 x 3.9 inches\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":51946595877173,"sku":"B08R55FK4K","price":55.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/4742\/8917\/files\/61TJ63LncCL.jpg?v=1767392991","url":"https:\/\/veautique.com\/products\/joico-color-balance-purple-shampoo-for-cool-blonde-and-gray-hair-33-8-fl-oz","provider":"Veautique","version":"1.0","type":"link"}